Lora Kratchounova

Lora Kratchounova is a prominent figure in the marketing and entrepreneurship sectors, currently serving as a Board Member at Tye Boston, an organization focused on supporting young entrepreneurs. She is also the Principal and CEO of Scratch M+M, a B2B marketing agency based in Boston, where she leads various consulting and marketing initiatives.

Background and Expertise

• Career Journey: Lora has extensive experience in marketing, having held significant roles at major companies such as Shell Oil, American Express, and various startups. Her career spans over two decades, focusing on digital and strategic marketing.1
• Current Role: At Scratch M+M, she oversees integrated marketing strategies that include PR, content creation, and digital services. Her work has helped numerous brands enhance their visibility and generate leads through innovative campaigns.1

Community Engagement

Lora is actively involved in mentoring and supporting local organizations, including the MIT Forum and Brandeis University. She contributes her expertise to help nurture the next generation of entrepreneurs and marketers.12

Personal Interests

Outside of her professional endeavors, Lora enjoys shoes, red wine, complex technology, and sushi. She has a keen interest in clear communication, humorously noting her dislike for the phrase “flush out” when people mean “flesh out”.1

In summary, Lora Kratchounova combines her passion for marketing with a commitment to fostering entrepreneurship in the Boston area through her roles at Tye Boston and Scratch M+M.