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Lonny Ruben
Founder / CEO at Bunny James Boxes
Lonny James Ruben is the Founder and CEO of Bunny James Boxes, a company that specializes in curating themed snack boxes tailored to various dietary preferences, including vegan, keto, and gluten-free options. He has been in this role since December 2016 and is based in Salt Lake City, Utah.12
Ruben is also a 3X Inc. 5000 founder and has significant experience in the health-focused and plant-based markets, having previously served as CEO of VeganCuts since April 2023. His entrepreneurial journey began after working at United Natural Foods and Ripple Foods, where he gained valuable insights into strategy and business development within the food and beverage sector.13
In addition to his business ventures, Ruben is a performance coach, assisting other executives in navigating leadership challenges while promoting mental resilience and sustainable business practices. He emphasizes the importance of balancing professional success with personal well-being.1
Ruben's background includes a Bachelor of Liberal Arts with a focus on Political Science, which complements his entrepreneurial skills with a broader understanding of societal impacts.3