Lonneke Boonzaaijer

Innovation Strategist with 17 years of experience - Helping organization to unlock their business potential by creating impactful solutions that keep them ahead of the competition

Lonneke Boonzaaijer is a 38-year-old entrepreneur and innovation strategist with over 17 years of experience in strategic startup, scale-up, and corporate innovation and product development.1 She is the founder of Innovate X Strategies, a company focused on helping businesses transform challenges into innovative solutions.6

Professional Background

Lonneke's career has evolved over time, showcasing her versatility and expertise in various areas:

Innovation Specialist: She specializes in unlocking innovation within organizations, helping them transform business challenges into effective solutions.6
Organizational Psychology: Lonneke has expertise in organizational psychology, behavioral science, and organizational design.2
Leadership Development: She works on leadership development programs, likely helping executives and managers improve their skills.2
Business Coaching: More recently, Lonneke has positioned herself as a holistic business coach, particularly focusing on empowering women entrepreneurs and legal professionals.3

Current Ventures

As of 2024, Lonneke is involved in several initiatives:

ON.PURPOSE STUDIO: Founder of this venture, which likely incorporates her expertise in organizational psychology and innovation.2
Business Retreats: She organizes events such as the "(UN)PLUG Your Business Retreat," which aims to help business leaders innovate and strategize.6
Design Sprint Facilitation: Lonneke shares knowledge on running 5-day design sprints, a method for rapid innovation and problem-solving in business contexts.4

Personal Brand

Lonneke positions herself as a thought leader in innovation and business strategy. She regularly shares insights on LinkedIn about:

Innovation processes and methodologies
Leadership and organizational development
Empowering entrepreneurs, especially women, to set boundaries and assert themselves in business3

Her approach seems to blend strategic thinking with personal development, emphasizing the importance of intuition alongside rational decision-making in business leadership.5