Lola Chicon

Lola Chicon is a versatile professional with a strong background in innovation, technology (including martech, adtech, and measurement), marketing, operations, and consultative sales across various sectors such as Media & Advertising, Digital Business, Research, Technology, Education, B2B, and B2C SW companies.

With a focus on delivering results and leveraging data-driven insights, Lola has a proven track record of implementing innovative technologies to enhance competitiveness and foster business growth.

She excels in providing end-to-end user experiences, spanning from Technology to Business and from Data to Insights, with extensive expertise in data, research, analytics, audience insights, advertising measurement, consumer knowledge, and data-based products.

Passionate about continuous learning and staying abreast of new consumer technologies, machine learning techniques, data insights, and digital trends, Lola is dedicated to enhancing consumer experiences and driving business outcomes.

Her adeptness in building strong relationships with clients and colleagues at all organizational levels further underscores her professional acumen.

Lola Chicon's competencies encompass a wide range of skills including Business Strategy, Data analytics, Insights generation, Innovation, Strategic Planning, Customer Engagement, Advanced Analytics, Commercial acumen, and Business Development.

In the academic realm, Lola has shared her knowledge and insights as a Guest Lecturer at Universidad Complutense and The Valley Digital Business School.

Lola's extensive educational background includes studies in Doctorado en Nuevas Tendencias en Marketing, Marketing eCommerce, Marketing and Research at Universidad Complutense de Madrid, among others.

Her professional journey includes leadership roles such as CEO & Founder at Smartme Analytics, Innovation and Research European Commission Expert, Mobile Analytics Professor at The Valley Digital Business School, and various other strategic positions at reputable organizations.

Overall, Lola Chicon emerges as a dynamic professional with a rich tapestry of experiences across innovation, technology, marketing, and academia.