Lola Catero

Lola Catero is a seasoned left-brained marketer with a proven track record of over 10 years in driving customer acquisition, enhancing retention rates, and maximizing customer lifetime value, particularly within purpose-driven organizations.

She holds a Bachelor of Science in Business Management from Fordham University, as well as an MBA with a double major in Entrepreneurship and International Business from the University of San Francisco School of Management. Lola also attended Somerville High School.

Throughout her career, Lola has held diverse roles in various reputable organizations, including being the Director of Client Strategy at akdm, a Board Member at Sightworthy, the Founder of The Majority Group, the Director of Growth Marketing at Elix, and the Head of Digital Marketing at SHHHOWERCAP. She has also contributed to companies like Webdam, Clarabridge, and BetterCompany in senior marketing positions.

In addition to her corporate experience, Lola Catero's professional journey includes engagements as a contributing writer at Forbes Communications Council, a Founder at The Majority Group, a Marketing Advisor at Garden Creamery, and a Go-to-Market & Positioning Consultant at Firebrick Consulting, Inc. She also served as a Tech Communications professional at Borders + Gratehouse and as a Cleantech Project Manager & Community Manager at TechCentralSF.

Lola's educational background, combined with her extensive experience in digital marketing, growth strategy, client engagement, and operational management, positions her as a well-rounded marketing professional who excels in driving business objectives for purposeful organizations.