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Logan Gelbrich
Performance. Community. Lifestyle. DEUCE Gym Expand and Transcend ∞ AGENCY : STANDARD
Logan Gelbrich is a prominent figure in the fitness industry, best known as the founder of DEUCE Gym, located in Venice Beach, California. His background includes a successful career in professional baseball, having played as a catcher for the San Diego Padres, and he is a graduate of the University of San Diego where he played collegiate baseball. This experience in high-performance sports laid the foundation for his later pursuits in strength and conditioning.14
At DEUCE Gym, Gelbrich emphasizes a community-oriented approach to fitness, focusing on strength and conditioning while integrating principles of leadership and personal development. He has developed unique coaching methodologies and educational platforms aimed at enhancing the skills of fitness professionals and entrepreneurs alike. His initiatives include the Hold the Standard Summit, a seminar that combines leadership concepts with practical applications for business owners in the fitness sector.235
In addition to his work at DEUCE, Gelbrich is involved in various entrepreneurial ventures, including a digital creative agency and a sports nutrition company called ORIGINAL Nutritionals. He also actively participates in coaching seminars worldwide, sharing his expertise in strongman training and adaptive leadership.23 His contributions to the field have been recognized through various publications where he shares insights on fitness, coaching, and organizational development.12
Overall, Logan Gelbrich represents a blend of athletic prowess and innovative business acumen, making significant strides in both fitness coaching and community engagement.