Portland State University

Portland State University - School of Business

Experience and Digital Strategy Director

- Lead a cross functional team and the strategy and execution of personalization experiences in CRM and across all channels. 

- Lead the audience segmentation and insights strategy approach for personalization and CRM.

Carhartt

Personalization Experience Lead

Javelin Agency

Creative Technologist

Fusion92

CX Strategist

Executed digital, social, and experience strategy. Partner management.  Focused on enhancing the customer and user experience for a wide range of clients.
•Expanded the company’s client base through business development by promoting and overseeing digital, technology, eCommerce, social, and data practices within the agency. 
•Developed the new business pipeline practice inside the agency, reducing costs around business development efforts and helping the agency become more intentional with lead generation efforts, helping to win more new business.
•Clients Included: Navistar, cars.com, Brightstar Care, True Value, Wilson Sports, fairlife, Deloitte, Tanvas, and Massage Envy

Secret Fort

Head of Digital and Experience Strategy

Managed and ran 2 maker lab teams. Worked in partnership with strategy, technology, creative and data science teams to ideate and develop creative ideas using emerging technology. Brought ideas to life through prototypes and proof of concepts. Communicated with clients to better understand their needs and tailor services to match their vision. 

•Normalized the creative technology practice across the agency network by developing new revenue streams for the agency, as well as helping the agency with award efforts. 
•Conceptualized and launched the business strategy for the Maker Labs in North American offices, reducing R&D expenses by enabling the agency to increase their billable hours.
•Assisted in pushing and winning new business based around key initiatives for the agency, such as voice application design (Alexa, Google Assistant, Siri, etc.) machine learning, and artificial intelligence.
•Clients Included: National Cattleman’s Beef Association, Tyson brands, Kimberly-Clark brands, New Balance, AMC, Bomb Pop, Wendy’s, PepsiCo, Kellogg’s, and Panama Tourism

Group Director, Creative Technology - North America

Led experience, channel, content, social, eCommerce, and data strategy. Managed digital, experience, channel, social, and data strategy teams.  Provided thought leadership and led partnership strategy.

•Pitched strategies around digital, social, data, and website/platform/system redesign, winning client trust, which helped the agency acquire Tyson as a key account.
•Helped a team develop the experience strategy practice for a cross agency WPP team that handled Tyson business, streamlining and focusing strategy work that was being done across all consumer touchpoints, as well as centralizing strategy around design thinking. 
•Built a new business unit and content development/production practice for WPP, developing 3 new revenue streams with existing clients.
•Clients Included: Tyson, Hillshire Farm, Ballpark, Wright Brand Bacon, Aidells, Jimmy Dean, Hillshire Snacking, Tyson Tastemakers, Kleenex, and Cottonelle

Consumer Experience Strategy & Tech Innovation Director

Provided daily leadership to team. Led and initiated strategies that targeted digital, user experience, and channel improvements, based on consumer behavior insights.

•Created and built the experience strategy and data strategy practice inside the agency, expanding the capabilities of the agency needed to service clients.
•Helped the agency win new business that turned into key accounts by developing and presenting the digital and experience strategy for the pitches. 
•Improved perception of the agency with clients, from not understanding digital to being one of the most trusted digital partners. This helped expand existing client business developing award-winning ideas that were beyond our scope. 
•Clients Included: Coors Light, Coors Banquet, Redds Apple Ale, Keystone Light, Smith & Forge, Cap'n Crunch, and Premier Boxing Champions

Cavalry

Engagement Strategy and Innovation Director

•	Lead Digital Strategist and UX/UI designers for numerous clients including Yamaha, First Tennessee Bank, Advocate Healthcare, Kolbe Windows & Doors, and Chervon/Ego.
•	Charged with helping integrate digital into key accounts. 
•	Brought fresh thought leadership focusing on the consumer and end user. 
•	Conducted research to prepare new business pitches, and guide strategy for existing client campaigns.
•	Led brainstorming sessions with large and small teams in order to generate ideas and develop campaigns.

HY Connect

Experience Design Lead

•	Developed the Account Planning role within the agency.
•	Lead Account Planner for numerous brands including Toshiba, Parallels, Intel, Coca-Cola, Adidas, Hawaiian Airlines, Air New Zealand, and Citrix.
•	Producer, Planner and Community Manager for Tweet-a-Beer.
•	Conduct primary and secondary research to prepare new business pitches, and guide strategy for existing client campaigns.
•	Lead brainstorming sessions and write creative briefs to hand over to creative director and guide strategy, creative, and copy-writing.
•	Community manager for the tenfour corporate brand.  
•	Write copy for tenfour's website and blog, as well as client's outbound social media messaging.
•	Managed the social media community for Toshiba Grovel4Gear and Ask Tech Mom campaigns.

Logan Bennett