Loes Meys

Loes Meys is a seasoned Marketing Director and Head of Marketing with over 12 years of experience in the industry, recognized as a Marketing Talent in 2018. She thrives in the realm of digitization and leads a passionate team dedicated to enhancing lives through innovative technology, services, and entertainment products.

Her expertise lies in end-to-end revenue optimization for both B2C and B2B demand generation, encompassing various marketing strategies from brand building to performance marketing. Loes excels in utilizing a blend of marketing and communication tactics to drive innovation and maximize touchpoints in the customer lifecycle, particularly within the media, services & tech / IT sector.

An all-round marketing leader and adept people manager, Loes is known for her agile approach in switching between strategic planning, tactical execution, and operational management. She stands out with her commitment to data-driven innovation, constantly seeking to enhance processes and outcomes through a deep understanding of consumer behavior and business dynamics.

Her skill set includes a wide range of competencies such as marketing communication, brand strategy, content marketing, social media management, CRM, marketing automation, and data visualization. Fueled by a passion for ROI optimization and value-driven campaigns, she excels in performance and awareness campaign management across digital, mobile, online, and traditional advertising channels.

Loes Meys holds a solid educational background, having studied at prestigious institutions such as Rotterdam School of Management, Erasmus University, and Utrecht University. Her professional journey includes roles such as Head of Marketing Operations Europe at PARK NOW Group, Marketing Communications Manager at Parkmobile, and Digital Marketing Manager at Value Retail, among others.