Lobke Heisen

Lobke Heisen is a specialist in content marketing with a strong background in developing and producing concepts and content for online, video, and print media.

With a foundation in magazine publishing, Lobke excels in editorial communications across various platforms, emphasizing that the content is key, and the medium follows the story.

Lobke enjoys collaborating with marketers to craft unique, engaging stories that can be effectively utilized for both offline and online communication strategies targeted at consumers, businesses, and employees.

She has pursued education in various fields including Binnenhuisarchitectuur, Interieurstyling, Customer Media, Personeelsmanagement, Communicatiewetenschappen, French language studies, and Culinary Arts.

Throughout her career, Lobke has held key roles such as creative director at LBL Communicatie & Contentmarketing, co-founder and culinary blogger at Naar Eigen Smaak, and guest lecturer at prominent educational institutions like Hogeschool van Arnhem en Nijmegen and University of Amsterdam.

She has also contributed as a blogger for MarketingTribune and PlatformContent, and served as a jury member for prestigious events like the Cuckoo Awards, Grand Prix Customer Media, and Best of Customer Media.

In her professional journey, Lobke has managed projects, led editorial teams, and demonstrated a knack for effective content strategy and execution across diverse media channels.