IMT, Ghaziabad

Delhi University

Frank Anthony Public School, FAPS

Marketing Consultant  -  Content & Social Media Coach  -  Speaker

CMOnow was founded in 2016 to provide multi-channel marketing consultancy services for B2C businesses. My mission is to make available top caliber marketing knowledge and practices to every small and medium-sized company that does not have access to senior talent and best practices. 
With my depth of experience in diverse marketing areas such as brand management, insights, advertising, media, retail, digital and content marketing, you are guaranteed to get consulting and implementation that will create an impact on your business. CMOnow's vision is to help every company improve customer value through great consumer experience, whatever the category or scale.

CMOnow Marketing Consulting LLP

Founder

My last corporate tenure was as Chief Marketing Officer for GirnarSoft group, a Jaipur-based company that boasts of market-leading auto-portals like CarDekho, Gaadi, Zigwheels and BikeDekho. Upon joining GirnarSoft in 2014, I set up their marketing department from scratch, building it to a 30+ marketing team comprising online and offline marketing of all forms. During this period I also led the content production and content marketing for all portals of the company.

In my tenure CarDekho became the most visible auto portal brand, and lead-gen and car sales business grew multifold. I defined and executed the brand identity and revamped the editorial team and content output across the company’s portals to get better consumer connect and web traffic.

GirnarSoft (CarDekho.com)

Chief Marketing Officer

During my tenure as Chief Marketing Officer for redBus.in, India’s leading online bus ticket booking company, I set up the brand identity for redBus and implemented a number of initiatives including TV ad campaigns, social media and emailer models. I scaled up the customer acquisition programme with search marketing as well as affiliate marketing, email marketing, social media and alliances.

Pilani Soft Labs Pvt Ltd (redBus)

•	Overall brand and marketing strategy - conceptualisation and implementation at company level & by all BU's. 
•	Directly in charge of corporate marketing, giving shape to strategy and brand guidelines for the company to follow and work toward enhancing marketing capabilities and skills. 
•	Managing teams and initiatives such as brand campaigns, public relations, corporate communications, sports sponsorships, digital marketing, CRM, consumer & business research, media planning & buying, agency relations and ground level marketing activation at branches.

LK Gupta