Lizzie Collins

Lizzie Widhelm is a prominent figure in the digital media and advertising industry, currently serving as the Senior Vice President of B2B Marketing and Ad Innovation at SXM Media, which encompasses SiriusXM, Pandora, and the SiriusXM Podcast Network.1

Career Highlights

Widhelm has an impressive background in the digital media and entertainment industries. She is known for her significant contributions to the growth of streaming audio and podcast advertising. Some key points about her career include:

• She was Pandora's first salesperson, playing a crucial role in the early days of the streaming audio industry.1
• Widhelm has been inducted into the Advertising Hall of Achievement, recognizing her impact on the field.1
• Under her leadership, SXM Media reaches a national audience of 150 million monthly listeners.1

Expertise and Influence

Widhelm is particularly noted for her expertise in:

• B2B marketing strategies
• Ad innovation in the audio space
• Podcast advertising and audience growth

She has been recognized as a "Programmatic Storyteller" in the AdExchanger and AdMonsters 2022 Top Women in Media & Ad Tech list.2

Advocacy for Women in Media

Widhelm is a strong advocate for women's representation in media and technology:

• She has highlighted research showing the growth of female podcast listeners, with 35% of U.S. women over 18 having listened to a podcast in the past month.1
• Widhelm emphasizes the importance of diversity in podcasting, noting that 57% of multicultural women listeners wish for more podcasts focusing on women of color.1
• She is involved in efforts to eliminate gender bias in audio and advertising, working to get more women both listening to and creating podcasts.1

Lizzie Widhelm's LinkedIn username is indeed lizziewidhelm, as mentioned in the query.34