Lizzie Singleton

Lizzie Singleton is the Creative Director at 72Point Ltd, a multi-service content agency based in London, United Kingdom.1 With over 15 years of experience in public relations, Lizzie has worked in both the UK and the Middle East, focusing on promoting, enhancing, and defending the reputations of various clients.2

Career Progression

Lizzie joined 72Point Ltd in July 2018 as the Campaigns Director, bringing her expertise from her previous role at Action Global Communications.3 Over time, she progressed to become the Creative Director, a position she currently holds.4

Responsibilities

As Creative Director, Lizzie's primary role is to oversee brand work, ensuring that campaigns are impactful and effectively meet client objectives.4 She is involved in developing creative and strategic campaigns that generate mass media coverage, utilizing 72Point's diverse range of services, which include:

• News generation
• Research
• Video production
• Photography
• Stunts
• Design and creative expertise1

Recent Work

Lizzie has been involved in notable campaigns, such as the recent project for Premier Inn's "Bean Barrier" initiative. This campaign showcases her ability to create innovative and attention-grabbing content in the competitive PR landscape.5

Expertise

With her extensive background in PR and communications, Lizzie Singleton has developed a strong skill set in:

• Strategic campaign planning
• Brand reputation management
• Creative content development
• Media relations

Her experience spans multiple markets, giving her a broad perspective on global PR strategies and tactics.2