Lizzie Plaugic

Lizzie Plaugic is a Brand Strategist currently working at Barrel, a digital agency that provides strategy, branding, design, technology, content, and marketing services.1

Professional Background

At Barrel, Lizzie specializes in Brand Strategy, which involves tasks such as:

• Research
• Product roadmapping
• Content strategy
• Campaign strategy1

Prior to her current role, she also worked as a Copywriter at Barrel. Her professional experience extends beyond Barrel, as she has also worked as a Senior Creative Strategist at Vox Media, where she collaborated with sales and marketing teams to develop creative concepts for their 17 editorial brands.2

Media and Publications

Lizzie has been featured in various media outlets, including:

• MSN (US)
• CNBC
• The Atlantic34

She is known for her insights into workplace collaboration, having previously shared her perspective on using tools like Notion to improve team communication and reduce meetings.5

Her professional profile highlights her expertise in brand strategy, creative communication, and collaborative work environments.