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Lizeth Castillo
Periodista y consultora en comunicación digital en Mundukos
Professional Background
Lizeth Castillo is a seasoned journalist specializing in online communication project coordination. With a comprehensive background in various aspects of communication, Lizeth excels in editing, social media strategy, web development, and multimedia content creation. Her career showcases a profound commitment to harnessing the power of digital media to foster effective communication and engagement across various platforms.
Throughout her career, Lizeth has played an integral role in several prestigious organizations, where her skills have not only been applied but cultivated. Currently, she serves as a journalist and consultant specializing in digital communication at Mundukos. In this capacity, Lizeth’s extensive experience in digital journalism and her expertise in online media have enabled her to guide organizations in enhancing their communication strategies and increasing their digital presence.
Prior to her current role, she worked as a researcher at the ITESM Campus Monterrey, where she honed her investigative skills and deepened her understanding of media and communication. Lizeth also contributed her talents to web development at CIDE, where she was responsible for creating innovative web solutions tailored for the digital age. This experience has imparted her with a unique blend of technical prowess and journalistic insight that continues to benefit her projects.
Further enriching her portfolio, Lizeth gained valuable experience as a researcher at XEIPN Canal Once de Televisión. Here, she was involved in producing content that resonates with diverse audiences, showcasing her versatility as a communicator. Her time at Consultoría Draghi as a researcher and web developer allowed her to engage in groundbreaking projects that further solidified her expertise in digital media.
Lizeth has also held significant positions, including multimedia coordination at Link Prensa, where she orchestrated diverse media outputs ensuring they met the highest journalistic standards. Her role as a researcher at Consejo Nacional para Prevenir la Discriminación (CONAPRED) involved critical analysis and the provision of insights that drive equality and inclusion in media representation.
Additionally, she previously served as the online communication coordinator at Media Soft Interactive and worked as a coeditor and community manager at EL Universal C.P.N. Her experience in these roles granted her extensive practical experience in managing comprehensive communication strategies that engage and inform the public effectively.
Education and Achievements
Lizeth Castillo possesses an impressive academic background that underpins her professional endeavors. She holds a Master’s Degree in Audiovisual Communication and Advertising from the esteemed Universitat Autònoma de Barcelona. This program provided her with in-depth knowledge of audiovisual contents and equipped her with skills to excel in the competitive field of communication.
Further augmenting her academic credentials, Lizeth completed another Master’s program concentrating on Digital Communication and Multimedia Content at the same university. This dual master's specialization in communication highlights her dedication to remaining at the forefront of industry advancements, ensuring she is well-versed in the latest trends in digital marketing and content production.
Before advancing her education, she earned a Bachelor's Degree in Journalism and Media Studies from the Instituto Tecnológico y de Estudios Superiores de Monterrey in 1995. This foundational education constituted a significant leap into her professional world, where she would make meaningful contributions to journalism and communications.
Additionally, Lizeth pursued business studies at ESADE Business & Law School, further broadening her understanding of the intersection between business and communication. This diverse educational background not only informs her journalistic practice but allows her to merge communication with strategic business acumen.
Notable Achievements
Lizeth Castillo's career is marked by several key achievements that underscore her expertise and dedication to the field of journalism and online communication. By contributing to the digital communication landscape through various roles, she has shown her ability to adapt and thrive in an ever-changing industry environment.
Her work at Mundukos has been particularly impactful, where Lizeth’s insights and strategies have enabled clients to harness digital media effectively. This role highlights her capability to translate complex concepts into engaging content that resonates with diverse audiences.
Moreover, her engagements at prestigious institutions such as ITESM and Canal Once de Televisión have allowed her to contribute to numerous multimedia projects that educate and inform the public. Throughout her career, Lizeth has not only focused on building her own expertise but has also been a mentor to aspiring communication professionals, sharing her insights and knowledge within her field.
In summary, Lizeth Castillo exemplifies a dynamic professional whose career extends across multiple facets of journalism, media, and communication. With an impressive academic foundation and versatile professional experience, she continues to make significant strides in digital media, offering keen insights and innovative strategies that enhance communication in the digital age.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.