Lizanne Falsetto

Lizanne Falsetto is a prominent figure in the food and nutrition industry, known for her innovative approach to developing healthy food products. Here's an overview of her career and achievements:

Entrepreneurial Journey

Lizanne Falsetto is the founder and CEO of betterland foods™, a company focused on creating sustainable and healthier food options.1 Her entrepreneurial journey began in the 1990s when she created thinkThin®, a revolutionary protein bar that became one of the most sought-after health foods on the market.1

Pioneering Achievements

• Protein Expert: Falsetto is recognized as a prescient food pioneer and protein expert who understood the benefits of a high-protein, low-sugar lifestyle long before it became mainstream.1

• Industry Disruptor: She was one of the first in the industry to highlight "gluten-free" on product packaging, paving the way for the nutrition bar retail category.1

• Successful Exit: After a 20-year tenure as CEO, thinkThin® was acquired by Glanbia in late 2015 for $217 million.3

Current Ventures

After the sale of thinkThin®, Falsetto founded betterland foods™ in 2020. The company is committed to creating:

• Delicious foods that are part of a brighter food future
• Products that are better for human health and the planet
• Innovative solutions in several food categories1

Notable Products

• betterland milk™: The world's first cow-free dairy alternative milk made with microbes to hit retail shelves.2
• woo™ chocolate bars: A new chocolate bar product launched under the betterland foods™ brand.4

Personal Background

• Falsetto's background includes a career in modeling before entering the food industry.2
• Her Italian heritage influences her passion for cooking and creating nutritious, delicious meals.3

Industry Recognition

Lizanne Falsetto is an active member of the Young Presidents' Organization (YPO), a board member of the Global Health & Wellness Network, and a Mayo Clinic Champion.1

Falsetto's career demonstrates her ability to identify market trends, innovate in the health food sector, and successfully build and scale businesses in the competitive food industry.