Liza van Straalen

Liza van Straalen is a Content Specialist Video at Universiteit Leiden, known for her expertise in marketing strategy, consumer behavior, branding, and social media marketing.1 She has a strong academic background with studies in Marketing, Business Administration, Culture & Society, Economics, Advanced Business Creation, and Small Business & Retail Management from institutions like Rythovius College, University of Amsterdam, and Avans Hogeschool Den Bosch.

Liza is passionate about telling brand stories both online and offline with measurable results. She holds a Master's degree in Marketing and is devoted to enhancing her analytical skills to make a tangible impact in her role. Her professional experience includes roles such as Project Manager, Social Media Manager, and Social Media Specialist at companies like Gospooky and HEMA. Liza is also involved in freelance social media and content marketing, focusing on personal branding, social media consulting, and analytics.