Liza Margueritte

Liza Margueritte is a Marketing Data Scientist at TotalEnergies who graduated from ENSAI in 2014.1 She was one of the three ambassadors for the 2021 edition of Women in Data Science (WiDS) Paris-Saclay, an event co-organized by TotalEnergies, Telecom Paris, and Inria Saclay.1

As a Marketing Data Scientist at TotalEnergies, Liza's responsibilities include:

1. Valorizing and capitalizing on customer data, particularly from loyalty programs
2. Analyzing data and creating various reports
3. Modeling customer knowledge and customer satisfaction
4. Supporting different teams within the Customer Capital service on data-related issues
5. Supervising interns and apprentices1

Liza chose to specialize in Quantitative Marketing and Revenue Management during her studies at ENSAI, as she was drawn to its practical applications and focus on customer-centric approaches.1 Her role at TotalEnergies involves working with customer data to provide insights and support decision-making processes across various aspects of the business.