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Liz Valentine
Co-founder & CEO Alt League / Former Founder CEO Swift / Nike / lucy
Liz Valentine is the CEO and Co-Founder of The Alt League, an independent, mobile-first creative agency she launched in 2022.12 Here are some key details about her background and career:
Professional Experience
The Alt League:
- Co-founded The Alt League in July 2022 with Meredith Chase12
- Serves as CEO of the agency1
- The agency focuses on creating "high-impact, social-first strategies and creative campaigns"1
Previous Roles:
- President & Chief Client Officer at Mirimar Creative Group (2022-2023)2
- CEO of Wunderman Thompson's West Coast operations (2019-2021)2
- CEO & Co-Founder of Swift, a social media creative agency (2006-2021)2
- Held senior digital strategy and production roles at Nike (2000-2008)2
Background and Expertise
- Over 20 years of experience as a digitally-driven brand and business leader2
- Strong background in digital innovation, customer experience, and campaign creation2
- Expertise in social media marketing, having founded Swift "at the dawn of social"1
The Alt League
- Described as "alternative in action" - female-founded, female-led, and independent2
- Focuses on being fast, efficient, and social-first2
- Utilizes AI to augment creative and production processes1
- Has a remote-first structure to access talent and invest more in client work1
Liz Valentine's career demonstrates a consistent focus on digital marketing, social media strategy, and agency leadership, culminating in the creation of The Alt League to address evolving marketing needs in the AI era.
Highlights
Sep 4 · adweek.com
Alt League Names First Co-Executive Creative Directors - Adweek
Aug 24 · adweek.com
Revolving Door Agency Moves: Alt League, Code and Theory, IPG ...
Aug 18 · campaignlive.com
Former Wunderman Thompson CEO announces independent, 'AI ...