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Liz Valentine
Co-founder & CEO Alt League / Former Founder CEO Swift / Nike / lucy
Liz Valentine is a seasoned digital marketing executive and entrepreneur who co-founded The Alt League, an independent, mobile-first creative agency. Here are key details about her career and background:
Professional Experience
The Alt League: Liz Valentine co-founded The Alt League in July 2022 and currently serves as its CEO.12 The agency focuses on creating high-impact, social-first strategies and creative campaigns across various platforms.1
Previous Roles:
- CEO and Co-Founder of Swift (2006-2021), a creative agency acquired by Wunderman Thompson in 20142
- Chief Executive Officer, West Coast at Wunderman Thompson (2019-2021)2
- Senior Digital Strategist and Senior Producer at Nike (2000-2008)2
- Director of eCommerce / Online Marketing at lucy activewear (1999-2000)2
- Senior Research Associate at Forrester Research (1997-1999)2
Education and Recognition
- Bachelor of Arts from the University of Pennsylvania (1992-1996)2
- Harvard Business School Executive Education in Preparing to be a Corporate Director (2021)2
- Named one of the "30 Most Powerful Women in Mobile Advertising" by Business Insider in 20152
- Recognized among "37 Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech" by Adweek in 20172
The Alt League
The Alt League, co-founded by Valentine and Meredith Chase, is described as:
- Female-founded and female-led
- Independent and vastly experienced on both client and agency sides
- Fast, efficient, and focused, with social media at its core2
- Utilizing AI to augment creative and production processes1
- Remote-first in structure1
Valentine's approach with The Alt League emphasizes efficiency, innovation, and adapting to the changing landscape of marketing and technology.1
Highlights
Sep 4 · adweek.com
Alt League Names First Co-Executive Creative Directors - Adweek
Aug 24 · adweek.com
Revolving Door Agency Moves: Alt League, Code and Theory, IPG ...
Aug 18 · campaignlive.com
Former Wunderman Thompson CEO announces independent, 'AI ...