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    Liz Valentine

    Co-founder & CEO Alt League / Former Founder CEO Swift / Nike / lucy

    Liz Valentine is a seasoned digital marketing executive and entrepreneur who co-founded The Alt League, an independent, mobile-first creative agency. Here are key details about her career and background:

    Professional Experience

    The Alt League: Liz Valentine co-founded The Alt League in July 2022 and currently serves as its CEO.12 The agency focuses on creating high-impact, social-first strategies and creative campaigns across various platforms.1

    Previous Roles:

    • CEO and Co-Founder of Swift (2006-2021), a creative agency acquired by Wunderman Thompson in 20142
    • Chief Executive Officer, West Coast at Wunderman Thompson (2019-2021)2
    • Senior Digital Strategist and Senior Producer at Nike (2000-2008)2
    • Director of eCommerce / Online Marketing at lucy activewear (1999-2000)2
    • Senior Research Associate at Forrester Research (1997-1999)2

    Education and Recognition

    • Bachelor of Arts from the University of Pennsylvania (1992-1996)2
    • Harvard Business School Executive Education in Preparing to be a Corporate Director (2021)2
    • Named one of the "30 Most Powerful Women in Mobile Advertising" by Business Insider in 20152
    • Recognized among "37 Women Who Are Disrupting the Status Quo and Championing Gender Diversity in Advertising and Tech" by Adweek in 20172

    The Alt League

    The Alt League, co-founded by Valentine and Meredith Chase, is described as:

    • Female-founded and female-led
    • Independent and vastly experienced on both client and agency sides
    • Fast, efficient, and focused, with social media at its core2
    • Utilizing AI to augment creative and production processes1
    • Remote-first in structure1

    Valentine's approach with The Alt League emphasizes efficiency, innovation, and adapting to the changing landscape of marketing and technology.1

    Highlights

    Sep 4 · adweek.com
    Alt League Names First Co-Executive Creative Directors - Adweek
    Alt League Names First Co-Executive Creative Directors - Adweek
    Aug 24 · adweek.com
    Revolving Door Agency Moves: Alt League, Code and Theory, IPG ...
    Aug 18 · campaignlive.com
    Former Wunderman Thompson CEO announces independent, 'AI ...

    Related Questions

    What inspired Liz Valentine to co-found The Alt League?
    How does The Alt League integrate AI into its marketing strategies?
    What are some notable projects Liz Valentine has led at Wunderman Thompson?
    How does The Alt League's remote-first structure benefit its clients?
    What was the impact of Swift's acquisition by Wunderman Thompson on Liz Valentine's career?
    Liz Valentine
    Liz Valentine, photo 1
    Liz Valentine, photo 2
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    Location

    United States