Liz Rutgersson

Liz Rutgersson is a seasoned media professional with 15 years of experience in the industry and holds a degree in International Business from the University of Iowa. She has held various key positions such as Paid Search Executive and Manager, Client Service Director, Head of Programmatic & Paid Social, VP of Media & Strategy, and SVP of Media & Operations across EMEA and US markets.

Currently serving as the Chief Media Officer for Merkle and dentsu Americas' CXM, Liz is responsible for developing media capabilities, driving growth and integration for key clients, and fostering network and industry relationships. She leads innovative media teams to bring connected media visions to life and maintains Merkle's industry-leading position through press contributions, speaking engagements at industry events, and panel discussions.

Passionate about data-enabled marketing, Liz believes in placing media at the core of a connected customer experience. She leverages her specialist knowledge to challenge conventional norms and introduce modern market solutions. With a collaborative leadership approach, Liz emphasizes teamwork and co-creation in her endeavors.

Liz Rutgersson is a strong advocate for diversity, equity, and inclusion, focusing her efforts on Merkle's Ethnicity Pillar. She also champions the use of data and identity in fueling media decisions and emphasizes placing customer experience at the forefront of sophisticated marketers' strategies.