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Liz Rosenblum
Content strategist and writer
Professional Background
Liz Rosenblum is a distinguished copywriter and content strategist with a strong track record in creating compelling UX and marketing copy for leading global tech companies and innovative two-sided marketplaces. With a career that spans multiple prominent organizations in the tech industry, Liz is renowned for her dedication to enhancing quality and processes, particularly with an emphasis on localization and globalization. Her methodical approach and keen understanding of user experiences allow her to create content that resonates with diverse audiences, ultimately driving stakeholder engagement and business growth.
Throughout her career, Liz has held pivotal roles that showcase her versatility and expertise. At Irdeto, she excels as a Content Marketing Manager, where she focuses on developing marketing strategies tailored for the technologically savvy consumer. Her prior experience includes leadership positions where she guided teams in producing high-quality content, exemplifying her compassionate leadership style.
Prior to her role at Irdeto, Liz made significant contributions as the Lead Copywriter / UX Writer Team Lead at Takeaway.com, where she was instrumental in refining the user experience through focused content strategy. Her tenure at Booking.com as a UX Writer / Content Strategist further solidified her reputation as an expert in creating content that not only informs but also enhances the overall digital experience for users. Additionally, Liz has made notable impacts during her time at SurveyMonkey as a Senior Content Writer for Product Marketing, shaping how complex product information is communicated to consumers.
In her early career, Liz honed her skills as a Content Strategist / Product (UX) Copywriter at Capital One, where her abilities to articulate messaging played a significant role in connecting financial products with consumer needs. Her journey in the industry also includes working as a Writer and Content Strategist at 4 the Love of Copy, providing her a solid foundation in content marketing principles. At Triad, she held two important roles—Copy/Editorial Director & Client Lead for eBay Global CRM and as a Senior Content Strategist / Product Copywriter, demonstrating her prowess in managing sizeable client projects and creating high-impact content strategies.
Furthermore, Liz's career reflects her early days in journalism as a Senior Managing Editor/Executive Producer at Bay News 9, where she was responsible for guiding editorial direction and strategic production. Her well-rounded background combines the art of storytelling with data-driven decision making, ensuring that content meets both audience needs and business objectives.
Education and Achievements
Liz holds a Bachelor of Arts degree from Brandeis University, an institution known for its commitment to interdisciplinary education and critical thinking. This strong educational foundation has equipped her with the analytical skills necessary to tackle complex challenges in the tech domain and beyond.
Her professional journey is not only marked by substantial roles but also by a relentless pursuit of knowledge and improvement. Liz’s natural curiosity, profound empathy, and logical mindset empower her to embrace new challenges and drive improvements across teams and processes. She truly believes that navigating digital landscapes should be seamless and user-friendly, and she channels this belief into every project she undertakes.
Achievements
- Expertise in Localization and Globalization: Liz has continuously focused on expanding content reach through localization efforts, ensuring that messaging is culturally relevant and resonates with global audiences.
- Leadership in Content Strategy: As a capable leader, Liz has successfully managed teams of writers and content strategists to create cohesive and effective communication strategies that elevate brand messaging.
- User-Centric Approach: Liz's dedication to understanding user behavior has led to improved user experiences across various platforms, fostering greater user satisfaction and engagement.
- Diverse Industry Experience: With experience across notable companies such as Takeaway.com, Irdeto, and Booking.com, Liz has developed a wealth of knowledge that spans multiple sectors, enriching her understanding of different audience needs and preferences.
- Passion for Continuous Improvement: Liz is driven by the desire to improve processes and quality, applying her findings to create better content delivery systems that benefit both organizations and consumers alike.
In conclusion, Liz Rosenblum represents a unique blend of creative talent and analytical rigor, making her a distinguished figure in the copywriting and content strategy landscape. Her commitment to enhancing user experiences, paired with her empathetic leadership style, positions her as a key player in the evolving technological marketplace. With a focus on innovation and a genuine passion for storytelling, Liz continues to inspire through her work, positively impacting the companies and communities she serves.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.