🚀 Liz Mason

Catalyst for innovation with a human-centric focus, Founder of High Rock

Liz Mason is the CEO and Founder of Rebel Rock, a company specializing in providing customized accounting solutions for cannabis businesses. She is also a Certified Public Accountant (CPA) licensed in Nevada and Arizona.

Education and Career

Liz graduated summa cum laude from the University of Nevada, Reno, with a Bachelor's degree in Accounting and Finance, completing her studies in just three years. She furthered her education with a Master's degree in Information Management from Arizona State University, driven by her curiosity about technology and innovation.1 4

Before founding Rebel Rock in January 2019, Liz held various roles in accounting and tax management at national firms. She also founded High Rock Accounting, another cloud-based accounting firm, in February 2014, focusing on enhancing accounting operations and improving business efficiency.2 3 5

Community Involvement and Interests

In addition to her professional endeavors, Liz is actively involved in the technology startup community in Phoenix, where she frequently speaks at events and serves on several boards. She is known for her adventurous spirit, often traveling to explore new cultures with her partner and young son.1 2 4

Liz's commitment to innovation and entrepreneurship is evident in her work, as she seeks to disrupt traditional accounting practices and support fellow entrepreneurs in their ventures.2 3

Highlights

Oct 24 · youtube.com

Liz Mason | Advanced Integration System and Phasing out Job Titles ...

Oct 24 · cpapracticeadvisor.com

Liz Mason, CPA, MSIM - 2022 "40 Under 40" Honoree

Experience

CEO + Founder at High Rock Accounting (Feb 2014 - Present)

CEO + Founder at Rebel Rock (Jan 2019 - Present), Xero National Ambassador at Xero (Oct 2018 - Present); Editor at Tax Practice News (Jan 2020 - Dec 2021); CEO + Founder at TakleHR (Apr 2019 - Dec 2020); Tax Manager at BeachFleischman PC (Aug 2012 - Sep 2013); Tax Manager at McGladrey (Aug 2009 - Aug 2012)

Education

Masters of Science in Information Management from Arizona State University (2009 - 2010); Bachelor of Science in Business Administration, Accounting and Finance from University of Nevada, Reno (2003 - 2006), Graduated Summa Cum Laude; Attended Rumsey Hall School (1995 - 2000)