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    Liz Higgins

    International Account Director, Commercial and Strategy Director and Business Development Director

    Liz Higgins is an accomplished senior executive with over 20 years of experience in media, retail, payments, and loyalty industries, working with major organizations such as Sainsbury's, Sky, News UK, Majid Al Futtaim, and A+E Networks across the UK, EMEA, and the Middle East.

    Throughout her career, Liz has excelled in revenue growth, business development, strategic partnerships, account management, strategy, digital product development, and project delivery, contributing to significant P&L growth exceeding £25 million.

    As a passionate leader, Liz focuses on shaping business and loyalty strategy, structuring deals, identifying product requirements, delivering new projects, and driving profitability, growth, and competitive advantage. She emphasizes collaboration, problem-solving, and investing in coaching and mentoring her teams.

    Liz Higgins holds a BA degree in Economics with French from the University of Nottingham.

    In her professional journey, Liz has held key roles such Channel Sales and Strategic Partnerships Director at Trustpilot, Leading Business Account Management and MENA Development at Majid Al Futtaim, Commercial and Strategy Director at Nectar in Sainsbury's, and VP Europe at A+E Networks, among others, showcasing her expertise across various domains.