Liz Friedland

Brand Marketing + Communications I Community Building I Programming + Events I Partnerships I Go-to-Market Strategy I Wellness, Lifestyle and Culture

Liz Friedland is an accomplished Advisor at the Material Innovation Initiative, a nonprofit organization focused on advancing next-generation materials. She has held this position since June 2021, contributing her expertise in brand marketing and communications to help drive innovation in sustainable materials.1 4

Professional Background

Friedland has over 20 years of experience in public relations and marketing, particularly within the wellness, beauty, fashion, and lifestyle sectors. Her career includes roles at both startups and Fortune 500 companies, where she has been recognized for her impactful storytelling and strategic thinking. She is known for her ability to connect ideas and people, facilitating partnerships that foster growth and sustainability.1 2

Education

She holds a Bachelor of Science degree in Communication and Media Studies, which complements her extensive experience in marketing strategy and community building.3 4

Other Roles

In addition to her advisory role at the Material Innovation Initiative, Friedland is also a co-founder of Orbit, a consultancy that focuses on connecting brands with innovative leaders at the intersection of culture and consciousness. She serves as an advisor for Little Saints, a company specializing in non-alcoholic cocktails infused with functional mushrooms.1 2

Friedland’s diverse skill set and commitment to advancing sustainable practices make her a significant figure in the field of material innovation and brand strategy.