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Liz Bacelar
Global IT Innovation, Metaverse & Web3 Leader @ Estée Lauder Companies - Entrepreneur - Podcaster - Avid hiker, 46er
Liz Bacelar is the Global Executive Director of Innovation at Estée Lauder Companies, leading NFT, Metaverse, and emerging tech initiatives across various regions.
She spearheaded the development of groundbreaking NFT and Metaverse projects for brands like Clinique and Estée Lauder, resulting in extensive global media coverage and significant social reach.
Before her tenure in the beauty industry, Liz played a pivotal role in bridging the gap between fashion and technology through her consultancy and renowned global events, notably founding Decoded Fashion.
Her expertise in retail innovation led to the creation of a platform that united industry leaders and showcased the latest trends in e-commerce, mobile technology, and social media.
Following the success of Decoded Fashion, Liz established The Current Global consultancy, prior to its acquisition in 2020.
Liz's diverse professional journey includes a successful career in journalism, with experience as a producer and writer, earning her an Emmy nomination during her time at CBS News.
She holds a Master of Science degree in Broadcast Journalism from Columbia University's Graduate School of Journalism.