Liyi Chen

Liyi Chen is a professional with a diverse background in digital transformation, marketing, communications, retail, and customer experience.

Having earned First Class Honours in Journalism and Economics from The University of Hong Kong, Liyi has a strong educational foundation.

Liyi has worked in prominent organizations such as PwC Singapore's Digital Innovation Office and was previously the Manager of Southeast Asia Innovation at Deloitte.

With a varied professional history, Liyi has held roles including Programme Manager at Padang & Co, Account Manager at AMNET - The Aegis Trading Desk, Founder of Indie Mamashop, and Assistant Head at Singapore Economic Development Board.

Additionally, Liyi has gained experience as an Associate in Assurance at PricewaterhouseCoopers, in Media Relations at the Financial Services Consumers Association (FiSCA), and as an Intern Business Reporter at The Standard.