Liya Shuster-Bier

Liya Shuster-Bier is the Founder and CEO of Alula, a company that provides support and resources for cancer patients and their caregivers. Her journey to founding Alula was deeply personal, as she herself battled cancer twice.

Background and Career

Liya has a diverse professional background:

• She worked as an investment banker at Goldman Sachs
• Served as a senior associate at the Robin Hood Foundation
• Held a position as the Director of Strategy at Motivate, the largest bike-share operator in North America

Founding Alula

After her experience with cancer, Liya identified gaps in the support system for cancer patients and their caregivers. This led her to create Alula, which aims to simplify the cancer journey by providing:

• A marketplace for curated products
• Tools for organizing care and treatment
• Resources for navigating the complexities of cancer care

Education

Liya holds a Bachelor's degree from the University of Pennsylvania and an MBA from the Wharton School.

Recognition

Her work with Alula has gained attention:

• Featured in publications such as Forbes and Fortune
• Recognized as one of Fast Company's Most Creative People in Business

Liya Shuster-Bier's personal experience with cancer has shaped her mission to improve the lives of cancer patients and their support networks through innovative solutions and resources provided by Alula.