Liya Safina

Product Design Lead at Free Association

Liya Safina is a digital product and interaction designer based in New York City. Her academic background includes studies in architecture and educational methodology.

She has a bachelor's degree in Design from Belorussian State University and has also studied at the Strelka Institute for Media, Design, and Architecture.

Liya has held various leadership positions in renowned organizations such as Free Association, I&CO, Base Design, ueno., Red Antler, and Pique.

Her professional journey includes roles as a Product Design Lead, UX Design Lead, UX Consultant, Lead UX/UI Designer, Lead Experience Designer, Content Curator + UX, Learning Facilitator, Project Manager, and Researcher.

Liya Safina has also worked as an Architect at MGP, a Board Member + Learning Facilitator at NGO YEC 'Fialta', a Freelance Photographer at Goethe Institut, and a Freelance Designer at Sanofi.