Lisette Howard

Lisette Howard is the Co-Founder of Sunnie, Inc., a company that creates healthy, convenient snacks for families.1 She founded the company in January 2020 along with her business partner Katy Tucker.23

Professional Background

Lisette has an extensive background in marketing and client services:

• Prior to co-founding Sunnie, she held several positions at PartnerCentric, Inc., including VP of Client Success and Director of Client Services.
• She also worked as a Senior Affiliate Program Manager at Schaaf-PartnerCentric and held roles at companies like Tapjoy and Commission Junction.

Education

Lisette holds a BA in Communication from UC Santa Barbara, which she completed between 2004 and 2006.

Sunnie, Inc.

Sunnie was born out of Lisette and Katy's frustration with the lack of healthy, convenient snack options for their children.2 The company focuses on creating fresh, minimally processed snacks that are both nutritious and appealing to kids.1 Some key points about Sunnie include:

• They collaborated with pediatric dietitian Jill Castle to develop their products.1
• Sunnie's snacks are plant-forward, organic, and made with California-grown ingredients.3
• The company name was inspired by the idea that eating good food makes you "shine from within".3

Entrepreneurial Journey

As entrepreneurs, Lisette and Katy have faced several challenges:

• They had to overcome initial skepticism from retailers about their fresh products with shorter shelf lives.1
• The COVID-19 pandemic led them to pivot to direct-to-consumer sales.3
• They've emphasized the importance of staying adaptable and maintaining a growth mindset.1

Lisette Howard continues to lead Sunnie, Inc. as it expands its product line and distribution, with plans to make their snacks available nationwide and potentially even internationally in the future.13