Lisette Hagenaars

Lisette Hagenaars is a seasoned professional in the field of data strategy and marketing analytics, currently serving as the Data Strategy Director at dentsu Benelux.

Here are some key points about her background and role:

Education and Background

Lisette Hagenaars holds a Master's degree in Economics, specializing in Business Economics and Market Research, from the University of Amsterdam, which she completed between 1991 and 1996.3

Professional Experience

She has a significant career in marketing analytics and data strategy. Previously, she was the Market Research Team Lead for Dentsu Aegis in the Netherlands. In this role, she played a crucial part in developing advanced marketing analytics dashboards, particularly the 'Heartbeat' reporting tool, which integrated data from multiple sources into a single, interactive Tableau dashboard. This initiative helped in combining offline and online data, reducing data silos, and enhancing client relationships by providing real-time insights.12

Current Role

As the Data Strategy Director at dentsu Benelux, Lisette Hagenaars continues to leverage her expertise in data analytics to drive strategic decisions and improve client outcomes. Her work involves integrating various data sources to provide comprehensive insights into marketing activities, brand health, and customer journeys.13

Achievements and Impact

Her work on the 'Heartbeat' dashboard has been instrumental in transforming the way Dentsu Aegis delivers marketing analytics. It has enabled clients to access data more quickly, reduced the time-to-insight, and fostered a more collaborative and data-driven culture within the organization.1