Lisa Valtierra

Lisa Valtierra is a distinguished figure in cross-cultural marketing and advocacy within the pharmaceutical and healthcare sectors. With a focus on crafting impactful Spanish and English campaigns tailored to U.S. Latino consumers and wider audiences, she has a proven track record of success in the industry. Lisa is adept at inspiring and collaborating with creative and business teams for the development of award-winning marketing strategies. Her expertise extends to identifying suitable media channels for reaching Hispanic and broader target audiences while remaining attuned to cultural nuances within the Latino community. Lisa's educational background includes a Bachelor’s Degree in Communications Studies from the University of California, Los Angeles, and an Ascent Fellow in Executive Leadership from Dartmouth College - The Tuck School of Business. She was the Director of Health Care Client Services at CIEN+ and previously founded Valtierra Consulting.