Lisa Stroud (Westhafer)

Lisa Stroud (Westhafer) is a CX Business Lead with 19+ years of experience in Strategy and Client Services, specializing in delivering exceptional Customer & Client Engagement services.

Her Account Management expertise includes Strategic Partnerships, Cross-Functional Leadership, Team Development, C-Level Account Relationships, AOR Business Development, and Organic Business Growth.

In the field of CX, Lisa excels in Email & SMS Marketing Automation, Customer Journeys, Competitive Analysis, Omni-channel Campaign Planning, Customer Acquisition & Retention Strategy, Affiliate Marketing & Content Commerce, Analytics & Performance Measurement, Influencer Outreach, and Virtual Assistants/Chatbots.

She has diverse industry experience in Real Estate, Mortgage, CPG, Beauty & Personal Care, Wine & Spirits, Healthcare, Retail, and eCommerce.

Lisa's educational background includes a BA in Communications with an Emphasis in Advertising and a Minor in Social Psychology from San Diego State University. She also holds a Certificate in Women's Entrepreneurship from Cornell University.

Her professional journey includes key roles such as SVP, Experience Strategy at PROPELLER, Founder of True Beauty Lashes, SVP Engagement Strategy at ConcentricLife, Vice President of CX Strategy at GSW (a Syneos Health company), Senior Director of Strategy & Planning at Mirum Agency, Marketing Director of Client Services at Matrixx Shopper Marketing, Founder/Operations & Marketing Lead at Starpoint, Loan Consultant/Top Producer at HSBC, Divisional Marketing Coordinator at New Century Mortgage, and Orange County Regional Marketing Director at Eventvibe.com.