Lisa Stern

Lisa Stern is a prominent figure in the field of travel relationship and risk management, currently serving as the Chief Client Officer (CCO) at Via TRM, a company that specializes in supporting higher education institutions with their travel management needs. Based in Franklin, Michigan, she plays a crucial role in overseeing client relations and ensuring that the company's services align with the needs of international educators and study abroad programs.

Stern's career at Via TRM has been marked by her commitment to client-focused solutions. She emphasizes the importance of listening to clients and adapting services based on their feedback. This approach stems from her belief that every client deserves an efficient workday, as reflected in her statement: “We listen and then put on our business hats and our technological savvy to make sure our solutions are efficient, logical, beautiful, user-friendly, and intuitive”.1

Before becoming CCO, Stern held various leadership positions within the company, contributing to its growth and development since its inception in 2011. Her background includes experience in managing operations and strategic initiatives that enhance customer service and foster a cohesive company culture.3

In addition to her operational responsibilities, Stern is involved in product development at Via TRM, where she helps prioritize features based on client suggestions to streamline processes for users. This hands-on approach has led to significant improvements in how clients manage travel logistics, making their workflows less stressful.12

Stern's leadership style is characterized by proactive engagement with clients and a focus on innovative solutions that address their evolving needs. Her dedication to enhancing user experience is evident through initiatives like monthly user research sessions aimed at gathering insights directly from clients.1

Overall, Lisa Stern's contributions to Via TRM reflect her deep understanding of the international education landscape and her commitment to empowering institutions through effective travel management solutions.