Lisa Sretenovic

Velocity Detective - Empowering CPAs to Go BEYOND Advising

Lisa Sretenovic is a seasoned CPA and the Chief Managing Officer at Visionating LLC, where she focuses on empowering entrepreneurs to create thriving businesses while maintaining a balance with their personal lives. With over 30 years of experience in accounting and financial consulting, she has a rich background that includes roles as a controller and CFO, as well as being a shareholder at a CPA firm for 10 years.1 2 3

Professional Background

Education and Certifications: Sretenovic holds multiple professional designations, including CPA (Certified Public Accountant), CGMA (Chartered Global Management Accountant), CITP (Certified Information Technology Professional), and CAAS (Certified Accounting and Advisory Services) .1 6
Experience: Her extensive experience spans various industries such as public accounting, real estate investment, SaaS, telecommunications, and more. This diverse background allows her to apply insights from one sector to another effectively.2 4

Visionating LLC

At Visionating LLC, Sretenovic is known as the "Velocity Detective." She emphasizes the importance of financial literacy for business owners and aims to help them understand their financial data better to make informed decisions. Her approach combines strategic planning with technology, aiming to streamline processes and enhance client relationships.3 4

Community Engagement

Sretenovic is also actively involved in community service and professional development. She volunteers with organizations like SCORE and Texas Accountants & Lawyers for the Arts, showcasing her commitment to fostering growth in both individuals and businesses.3 5 Additionally, she participates in speaking engagements, sharing her expertise at events such as the Accounting & Finance Show.5 6

Personal Life

Lisa resides in Austin, Texas, with her husband, Milan, who is also involved in creative fields as a music producer. Together, they embody a lifestyle that values both professional success and personal fulfillment.3 4

In summary, Lisa Sretenovic is a dynamic leader in the accounting field, dedicated to transforming how business owners perceive and manage their financial health while advocating for work-life balance.