Lisa Sidlow

Connecting marketers with the developer and DevOps audience via integrated campaigns using digital, content creation, newsletters, eBlasts, Refcards, lead generation virtual events and more.

Lisa Sidlow is a seasoned professional in the tech marketing sector, currently serving as the Strategic Account Director at DZone. With over 20 years of experience, she specializes in connecting marketers with key tech audiences, including developers, DevOps professionals, and cybersecurity experts. Her focus is on high-performing newsletter sponsorships that effectively engage these audiences.

Professional Background

Current Role: Strategic Account Director at DZone
Previous Experience:
- Senior Enterprise Partnerships Director at TLDR: Focused on helping marketers connect with tech audiences through newsletter sponsorships.
- Enterprise Sales Director at NetLine Corporation: Managed B2B content marketing services aimed at enhancing buyer engagement.
- VP of Sales at ContentLab.io: Oversaw sales for tech clients, significantly increasing revenue and managing major accounts like Microsoft and Intel.
- Sr. Account Director at DeveloperMedia: Built the sales division and achieved substantial revenue growth.

Skills and Achievements

Lisa is known for her strategic mindset, ability to foster client relationships, and expertise in marketing to technical audiences. She has successfully launched and grown major accounts, trained sales teams, and developed effective marketing strategies tailored to specific tech sectors.

Education

MBA Coursework: Dominican University of California
BA in Marketing: Sonoma State University

Based in Sarasota, Florida, Lisa Sidlow continues to be a prominent figure in the developer marketing landscape, leveraging her extensive experience to drive successful marketing campaigns.