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Lisa Shufro
Chief Storyteller at WhatMatters.com
Lisa Shufro is an internationally recognized conference curator with extensive experience working with leaders, innovators, scientists, technologists, creatives, and entrepreneurs to drive change on prestigious platforms.
As the founding Managing Editor of TEDMED, Lisa's innovative talks garnered millions of views on TED.com, showcasing her talent as a 'dot connector' who crafts transformative and environmentally conscious events.
Prior to establishing her boutique media agency, Lisa excelled in business leadership roles, focusing on launching new product platforms for renowned companies such as Amazon.com, Downtown Project, Life is Beautiful Festival, and Walker Digital.
Currently serving as the Chief Storyteller at WhatMatters.com, Lisa leads a leadership initiative inspired by venture capitalist John Doerr's bestselling book, 'Measure What Matters,' providing guidance to international communities and events like the Next Einstein Forum, Danone, and IEG World.
Lisa Shufro holds a Bachelor of Arts in Music from Yale University and has held key roles at organizations like Downtown Project, TEDMED, Walker Innovation Inc., Synapse Group Inc., and Norfolk Chamber Music Festival.