Lisa Schaefer

Lisa Schaefer is a highly skilled marketing professional currently serving as the Vice President of Marketing at Curio Wellness, a position she has held since August 2022.12 With over a decade of experience in consumer goods and cannabis retail marketing, Schaefer is responsible for developing and implementing innovative marketing strategies for Curio Wellness' product portfolio.2

Career Background

Prior to joining Curio Wellness, Schaefer held several notable positions:

• Senior Director of Marketing, Mid-Atlantic & Northeast at iAnthus (May 2021 - August 2022)
• Director of Marketing Mid Atlantic & Northeast at iAnthus (May 2020 - May 2021)
• Senior Marketing Manager at iAnthus (July 2019 - May 2020)
• Senior Marketing Manager ECommerce at Paul Fredrick (October 2018 - July 2019)
• Corporate Branding, Retail & Communications at McCormick & Company (November 2014 - October 2018)1

Education and Expertise

Schaefer holds a Bachelor of Science degree in Sociology from Towson University.13 She is known for her data-driven approach to marketing, focusing on leveraging information to improve customer experiences and drive brand growth.1

Professional Strengths

• Results-driven marketing leader
• Expertise in high-growth environments
• Strong focus on customer experience
• Creative and strategic thinking
• Data-driven decision-making1

In her role at Curio Wellness, Schaefer reports to Chief Revenue Officer Rebecca Raphael and is part of the executive leadership team that was expanded in September 2022 to support the company's growth initiatives.24