Lisa Samuels

Lisa Samuels is the Chief Experience Officer (CXO) at HESTA, a superannuation fund serving over one million members in the health and community services sector.13 She joined HESTA in July 2015 and leads the Experience team, which is responsible for member experience, services, operations, brand, marketing, policy, and advocacy.1

Professional Background

Career Highlights::

• Joined HESTA in July 2015
• Has over 20 years of experience in financial services
• Previously worked for multiple industry super funds1

Education and Credentials::

• Bachelor of Applied Economics
• Graduate Diploma of Marketing
• Masters of Organisational Leadership
• Graduate Member of the Australian Institute of Company Directors (GAICD)1

Professional Achievements

• Awarded a Women In Super Global Dialogue scholarship in 2010
• Received a FEAL Melbourne Business School Masters scholarship in 2011
• Inaugural South Australian Chair of the Mother's Day Classic
• Director of FEAL and Industry Super Australia1

Lisa is passionate about customer experience and building sustainable brands that deliver on their promises to customers. Her current role involves leading initiatives that support HESTA members, such as partnering with AIA Australia to provide mental health support for members in the health and community services sector.2