Lisa Reitman

Lisa Reitman serves as the Vice President of Business Development & ESG at Reitmans Canada Ltée/Ltd. She has a notable background in customer experience and business strategy, having previously held the title of Vice President of Customer Experience. Reitman is a lawyer by training and has been instrumental in navigating the company through significant changes, including its restructuring after filing for creditor protection during the COVID-19 pandemic.

Professional Background

• Current Role: Vice President of Business Development & ESG at Reitmans Canada.
• Previous Role: Vice President of Customer Experience, where she focused on enhancing customer engagement and integrating e-commerce strategies.
• Education: Graduated from McGill University’s Faculty of Law.

Contributions to Reitmans

Reitman has emphasized the importance of customer insights in shaping business strategies, advocating for a customer-centric approach in all decisions. Under her leadership, the company launched the RCL Market, an online marketplace aimed at expanding product offerings beyond fashion to include categories like footwear and home goods. This initiative reflects her commitment to innovation and adaptation in a rapidly changing retail landscape.123

Personal Insights

Lisa Reitman is known for her belief that understanding customer needs is crucial for success. She has stated, "Without our customers, we have nothing," highlighting her focus on creating meaningful connections with shoppers.3 Additionally, she is part of a family legacy in retail; her father, Stephen Reitman, is also involved with the company, which has been a staple in Canadian retail since 1926.

Overall, Lisa Reitman's leadership at Reitmans Canada reflects a blend of legal expertise and a deep understanding of customer dynamics, positioning the company for future growth and resilience.