Lisa Perkins is a customer-centric senior marketing communications manager with a proven track record of leading marketing initiatives and cross-functional teams to improve customer experience, revenue, and operational outcomes. She has deep expertise in strategic planning, marketing strategy, 'go to market' planning, marketing communications, content development, and project management enriched by broad-based multi-channel traditional and digital marketing experience. Perkins has worked in large matrix organizations across financial services, health insurance, government and law, as well as small entrepreneurial businesses, making her a highly versatile professional. Perkins is a strategic thinker and a strong stakeholder manager with postgraduate degrees in management and certified by the Digital Marketing Institute.