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Lisa Marino
Director, Programmatic - Team Lead
Lisa Marino is the Director of Programmatic at Mindshare, overseeing a team of programmatic traders dedicated to providing data-driven insights, strategic KPI recommendations, and exceptional campaign management services for the Volvo account. With more than a decade of experience in the digital media industry, she specializes in relationship management, product enhancements, and campaign strategy. Lisa's focus is on driving growth and performance for clients through data, technology, and partnerships, emphasizing cross-functional collaboration, talent development, and client satisfaction. She holds an Edge Academy certification, showcasing her proficiency in data-driven planning and industry best practices. Lisa has successfully managed and grown programmatic business in the US and Canada, launched cross-channel campaigns for Volvo, and implemented first-party data strategies to future-proof campaign activities.
