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Lisa Lord
Vice President, Licensing at FGX International, an EssilorLuxottica company
Professional Background
Lisa Lord is a highly accomplished fashion licensing professional with a remarkable track record of driving profitability across diverse product categories for some of the most illustrious brands in the industry. Renowned for her exceptional ability to interface with licensees and negotiate favorable contracts, Lisa brings a unique blend of expertise to the world of fashion licensing. Her extensive legal background plays a crucial role in her success, enabling her to not only foster brand awareness but also to significantly increase market share for the brands she represents.
With a strategic focus on building long-lasting relationships, Lisa excels in managing licensee dynamics, ensuring compliance with contractual obligations, and navigating the complexities of business development. Her leadership capabilities shine through in her various roles, where she has consistently demonstrated her ability to develop products and create innovative licensing agreements that align seamlessly with brand objectives. Lisa’s keen insight into the fashion industry has also allowed her to identify new licensing opportunities, capitalizing on emerging market trends to benefit the brands under her stewardship.
Education and Achievements
Lisa Lord's educational background is impressive and diverse, having pursued legal studies at the prestigious Boston University School of Law where she earned her Juris Doctor (JD) degree. This strong foundation in law has equipped her with the necessary skills and knowledge to expertly navigate the often-complex world of licensing agreements and contracts. Further enhancing her professional agility, Lisa obtained a Master’s Degree in Mass Communications from Boston University, which complements her legal training with a strong understanding of marketing principles and brand communication strategies. Additionally, her studies in British Literature at the City University of New York-Hunter College have contributed to her exceptional critical thinking and creativity, key attributes for her success in the fashion licensing field.
Notable Professional Journey
Lisa's professional journey is marked by a series of prestigious positions that showcase her leadership and expertise in licensing and business development. Currently, she serves as the Vice President of Licensing at FGX International, where she plays a critical role in steering the company’s licensing strategies and optimizing profitability across various product lines.
Prior to her current role, Lisa made significant contributions as the Vice President of Licensing at Bluestar Alliance, where she was instrumental in enhancing brand visibility through effective licensing frameworks. Her tenure as the Director of Licensing and Business Development at Carolina Herrera is also notable; here, she successfully managed high-profile licensing deals that further strengthened the brand's presence in the market.
Lisa’s remarkable achievements continued during her time as the Global Licensing Director at Juicy Couture, where she refined her skills in licensee management. In her role as VP - Head of Product Licensing for the Americas at Esprit, she navigated the dynamic North American market, aligning regional strategies with global brand goals. Before that, she served as the Director of Licensing at Coach, where her contributions were significant to the brand’s expansion and licensing success. Her career began at The Donna Karan Company, LLC, where she held several positions, including Senior Licensing Manager and DKNY Marketing Manager, proving her capability to drive marketing initiatives and licensing growth from the onset of her career.
Achievements
Throughout her impressive career, Lisa Lord has not only excelled in various high-stakes positions, but she has also achieved remarkable successes that underline her capabilities. Her deep understanding of the fashion industry, combined with her legal acumen, has enabled her to conduct successful negotiations that have led to lucrative licensing agreements. Lisa's strategic mindset has consistently yielded positive results, as illustrated by her contributions to brand extensions and omnichannel marketing efforts, enabling brands to thrive in increasingly competitive markets.
Lisa is also known for her strong frameworks surrounding royalty management and brand management, granting her the ability to create sustainable growth for the brands she represents. Her skills in strategic planning and product development have been pivotal in identifying innovative pathways for brands to explore new markets and categories, solidifying her reputation as a savvy professional in the licensing arena.
In conclusion, Lisa Lord's career exemplifies a brilliant fusion of legal expertise and marketing prowess, leading her to achieve substantial recognition in the fashion licensing industry. By leveraging her education and vast experience, she continues to influence brand strategies positively and drive business growth, making her an invaluable asset to any organization she is involved with.
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