University of Maryland - Robert H. Smith School of Business

The Johns Hopkins University

Purdue University

Director, Communications and Marketing at ABET

Skills: Social Media Marketing · Strategic Planning · Marketing Leadership · Content Development · Internal Communications · Editing · Business Insights · Brand Strategy · Social Media · Strategic Media Relations · Business Strategy · Lead Generation · Communications Strategy · Newsletters · Reputation Management · Strategic Communications · Public Relations · Earned Media · Media Relations · Digital Marketing · Message Development · Writing · Communications Planning · Thought Leadership · Strategy · Digital Engagement · Publications · Branding · Branding & Identity · Marketing Strategy · Creative Direction · Marketing Communications

Vermont Law and Graduate School

Vice President of Marketing and Communications

•	Researched and wrote articles and essays published by The Butter (an essay series edited by Roxane Gay for The Toast), Baltimore City Paper, Baltimore magazine, National Parks Traveler, Full Grown People, BmoreArt, Engineering.com, Seltzer, Missouri Meetings & Events Magazine, Outside In Literary & Travel Magazine, Neutrons Protons, Sauce, and more. 
•	Currently serves as a contributing editor to 3cents Magazine.
•	Served as a Board of Directors member for CityLit Project. (2018-2020) 
•	Provided writing, editing, communications consulting, and project management services to clients.
•	Volunteered as an instructor for Writers in Baltimore Schools. (2014-2015)
•	Served as a juror for the Scholastic Art & Writing Awards. (2015, 2016) 
•	Taught grammar workshops at Morgan State University. (2014, 2016)
•	Invited to guest lecture about writing and public relations for classes at Johns Hopkins University, Loyola University Maryland, Goucher College, and Morgan State University.

Freelance

Freelance Writer and Editor

Previously known as the Accreditation Board for Engineering and Technology, ABET is a global nonprofit organization that accredits more than 4,000 college and university programs in applied and natural science, computing, engineering, and engineering technology. 

•	Created and implemented a comprehensive marketing and communications program to enhance ABET’s image and position within the marketplace. Developed financial plans and budgets.
•	Managed a high-performing team of marketing, communications, and design professionals, including interviewing, hiring, and training employees and conducting performance appraisals. 
•	Led media relations and thought leadership strategy and served as ABET’s primary media representative. 
•	Managed branding and content for ABET's website and other digital platforms.
•	Oversaw digital advertising, content marketing, and social media strategy and execution. 
•	Developed sponsorship and exhibit programs for industry events and conferences.
•	Produced publications including the ABET Annual Report.
•	Managed branding, promotion, and execution of events including the annual ABET Symposium and ABET Awards Celebration. 
•	Developed lead generation campaigns to promote educational offerings, support event attendance,  and drive revenue growth.
•	Leveraged data and analytics to understand and measure the effectiveness of marketing programs. 
•	Established and maintained crisis communications plan.
•	Supported ABET's diversity, equity, and inclusion efforts as the staff liaison to the Board of Directors' Inclusion, Diversity, and Equity Advisory (IDEA) Council.

ABET

Director, Communications and Marketing

•	As a member of the Abel leadership team, provided strategic direction for client accounts and projects totaling $800K+ in annual revenue.
•	Managed staff of four account executives, conducted performance reviews, and provided professional development guidance.
•	Provided counsel across a range of communications and marketing services, including media relations, messaging and branding, content development, strategy and planning, and media training. 
•	Cultivated partnerships and new business opportunities. 
•	Clients included BrightFarms, WorldAware, Barcoding, Force 3, The National Apartment Association, Loyola University Maryland, and Pennsylvania College of Health Sciences.

Abel Communications

Account Director

•	Recruited by the VP of Marketing to rebuild the communications team after an organizational change. Managed a team of five marketing and communications professionals. In first six months, instituted a new editorial process and project management practices and trained new staff. 
•	Created strategies for PR and social campaigns, messaging, and marketing programs.
•	Crafted internal and external communications for acquisitions and expansion into the UK and Canada.
•	Provided editorial oversight for case studies, blog posts, articles, email content, website copy, marketing collateral, speeches, video scripts, press releases, social ads and posts, digital ads, and other materials. 
•	Established, maintained, and enforced brand and voice guidelines.

Vectorworks

Interim Communications Director

•	Developed strategic communications plan and production-specific PR plans. 
•	Secured press coverage in television, radio, digital, and print news outlets, including The Washington Post, The New York Times, The Guardian, BBC World Service, NPR, The Baltimore Sun, and American Theatre.
•	Acted as community liaison at events and on committees. 
•	Researched and wrote feature articles for website, show programs, emails, and newsletters. 
•	Oversaw photo and video shoots and production of videos. 
•	Collaborated with social media and marketing teams on strategy and content development.

Baltimore Center Stage

Public Relations Manager

•	Played key role in PR, branding, and content marketing initiatives for clients including Royal Building Products, The Ames Companies, DEWALT, Bay Bank, UBS Financial Services, Brown Advisory, The Family Tree, AGCO, and Mr. Roof.
•	Managed one direct report and mentored PR team to improve writing and client relations skills. 
•	Developed strategic public relations, crisis communications, and social media plans. Conducted media training, secured interviews and media coverage, and developed press materials. 
•	Researched, wrote, and edited blog posts and thought leadership pieces. 
•	Acted as managing editor for client publications and content marketing projects. 
•	Managed budgets, tracked ongoing projects, and provided status reports for clients.

Planit

Public Relations and Social Media Supervisor

•	Evaluated submissions and made selections for publication. 
•	Edited quarterly online issues and annual print issues. 
•	Represented the journal at literary events.

The Baltimore Review

Editor, Nonfiction

•	Promoted to lead the global communications and content team, including copywriting, PR, social media, and video production staff. 
•	Managed global advertising and sponsorship opportunities with an annual budget of $200K. 
•	Managed public relations and social media strategy and cultivated relationships with U.S. and international media. 
•	Developed corporate messaging and worked with marketing teams and global distributors to strengthen brand awareness around the world. 
•	Wrote and edited communications materials and managed content for the company’s blog. 
•	Acted as copy manager/editor for marketing department.

Global Communications Manager

•	Wrote and edited communications and marketing materials. 
•	Managed in-house copywriter and freelance writers and designers. 
•	Developed and managed public relations campaigns, conducted media outreach, and maintained relationships with U.S. and international media. 
•	Managed social media efforts and educated staff and channel partners on social media best practices.

Public Relations Specialist

•	Planned and executed public relations strategies. 
•	Cultivated relationships with reporters, editors, and producers to secure media placements. 
•	Managed and wrote content for client publications. 
•	Planned and promoted events. 
•	Clients included Monsanto, Southwest Bank, Morton’s The Steakhouse, Crossroads College Preparatory School, Essence Healthcare, The St. Louis Civic Orchestra, Brown Smith Wallace, The Lowenbaum Partnership, Esse Health, Logan University (College of Chiropractic and Health Sciences), and Safe Connections.

Common Ground Public Relations

Senior Account Executive

•	Acted as liaison between the marketing department and buying office for men's and children's apparel. 
•	Identified new marketing opportunities, made recommendations regarding advertising content, collected content for all advertising, ensured adherence to brand standards.
•	Transferred to customer loyalty department in July 2007 to lead gift card marketing efforts for both retail store and corporate gift card sales in Macy's Midwest metro markets.

Macy's

Marketing Manager

•	Led a team of three copywriters for Famous-Barr, L.S. Ayres, and The Jones Store department stores. 
•	Made project assignments and managed editorial schedules. 
•	Reviewed and edited copywriters’ work at every stage to ensure accuracy and quality.

The May Department Stores Company, Famous-Barr Division

Copy Chief

•	Reviewed and edited copywriters’ first drafts of newspaper inserts and direct mail catalogs. 
•	Gave final approval for daily ads and direct mail copy.

Senior Copywriter

•	Wrote copy for direct mail catalogs, sales letters, daily newspaper ads, magazine ads, billboards, internal company emails, special events promotional materials, and executive speeches.

Copywriter

•	Edited financial statements for content, grammar, and mathematical accuracy. 
•	Created a guide for new employees, outlining company procedures and job responsibilities.

Huth Thompson, LLP

Accounting/Auditing Assistant

•	Worked in the Corporate and Financial, Investor Relations, and Public Affairs practice groups for clients including UPS, SBC, Emerson Electric, and Earthgrains. 
•	Created media lists, conducted Internet research and daily news monitoring, drafted fact sheets and brochures, wrote and distributed press releases, and pitched stories to news publications.

Lisa Lance, MA, MBA