Lisa James-King

Lisa King is the founder and CMO of b-glowing.com, a luxury beauty e-commerce platform. Here are some key details about her career and accomplishments:

Background and Founding of b-glowing

Lisa King launched b-glowing in 2004 as one of the first pure-play e-commerce destinations for beauty products.1 Prior to starting b-glowing, she worked for 20 years in advertising, specifically in commercial production.3

B-glowing's Growth and Vision

Under Lisa's leadership, b-glowing has grown into a successful luxury beauty e-tailer:

• The company features over 100 brands, including both niche and coveted beauty products.2
• B-glowing specializes in luxury, prestige, and niche beauty brands.3
• Lisa's vision was to create a platform to share her favorite "undiscovered" brands with customers.3

Business Philosophy and Approach

Lisa has cultivated a unique brand identity and approach for b-glowing:

• She emphasizes authenticity and sharing products the company truly loves.3
• B-glowing aims to be an "incubator" for young brands while also stocking established luxury lines.3
• The company strives to make customers feel beautiful and accepted as they are.3

Recent Developments

In 2021, b-glowing experienced significant growth and made some key changes:

• Appointed Dawn Francisco as CEO to boost consumer awareness and growth.1
• Reported a 104% increase in second quarter revenue for 2021.2
• Expanded into new brand categories, including sustainable and BIPOC-owned brands.2

Lisa King continues to play an active role in b-glowing's strategic direction and growth as its founder.12 Her entrepreneurial journey and success in the beauty e-commerce space have made her a notable figure in the industry.