Lisa Johnson

Lisa Johnson is a prominent marketing professional and the CEO and co-founder of ReachWomen, a marketing consultancy that focuses on engaging Gen X and Gen Y women, specifically those aged 18-40. With a rich background in marketing and business strategy, she has developed expertise in branding, messaging, and customer acquisition, which she applies to help brands effectively connect with their target audiences.

Professional Background

Before establishing ReachWomen, Lisa Johnson worked in the sporting goods industry and gained experience as an independent consultant specializing in public relations. Her diverse client portfolio includes well-known companies like Kohler, Mercedes, Starbucks, Office Depot, and Panasonic. She has also contributed her insights to various media outlets, including The New York Times Magazine and AdWeek .1

Contributions to Marketing

Lisa is recognized for her thought leadership in marketing to women. She co-authored the book "Don't Think Pink: What Really Makes Women Buy—And How to Increase Your Share of This Crucial Market," which addresses the complexities of marketing strategies aimed at female consumers. Her approach emphasizes understanding specific segments within the female demographic rather than adopting a one-size-fits-all strategy .1

Current Role

In her role at ReachWomen, Lisa Johnson focuses on creating actionable marketing strategies that resonate with women. She advocates for brands to make incremental changes that enhance customer experiences rather than relying on singular marketing campaigns. Her work involves guiding clients through the nuances of effectively reaching and engaging women consumers .1

Personal Insights

Lisa's philosophy centers around transparency and integrity in marketing practices. She believes in building authentic relationships with customers and often turns potential clients away if she feels they would benefit more from a competitor's offerings. This commitment to ethical marketing distinguishes her from many in the industry .2

Conclusion

Lisa Johnson's expertise as a marketing strategist and her dedication to understanding women's purchasing behaviors make her a key figure in contemporary marketing discussions. Through ReachWomen, she continues to influence how brands engage with female consumers, advocating for targeted strategies that reflect their unique needs and preferences.