Lisa Hynoski

Lisa Hynoski is the Marketing Director of Omnichannel Cx, Specialty at GSK (GlaxoSmithKline), based in Philadelphia, PA.3 She is known for her unique combination of creative artistic talent, collaborative leadership skills, and strong business acumen.2 With a rich history at GSK, Lisa has held several key positions in marketing and customer experience roles.

As part of GSK's Marketing and Commercial Operations team, Lisa likely contributes to developing and executing innovative marketing strategies that enhance the visibility and effectiveness of GSK's products and services.4 Her expertise in omnichannel marketing was highlighted at the Connected TV and OTT for Life Sciences Summit, where she emphasized that "HCPs (Healthcare Professionals) are people too," suggesting a human-centric approach to marketing in the healthcare industry.1

Lisa's role involves leveraging various digital marketing channels, including Connected TV (CTV) and over-the-top (OTT) media services, to reach healthcare professionals and patients effectively.1 Her experience spans multiple aspects of digital marketing, including search, social, and programmatic channels.1