Lisa Hickey

Lisa Hickey is an accomplished American author, advertising consultant, and media executive. She currently serves as the CEO of Good Men Media, Inc. and the publisher of The Good Men Project, roles she has held since 2010.12

Professional Background

Hickey has an extensive career in advertising and creative industries:

• She founded Velocity, Inc. in 1999 and served as its CEO for over 8 years.2
• Prior to that, she held creative director positions at prominent agencies like Heater Advertising, Arnold Worldwide, and Holland Mark Advertising.2
• Her experience also includes art director roles at Hill Holliday and Emerson Lane Fortuna.2

Education

Hickey's educational background includes:

• A Bachelor's degree in Psychology and Sociology from the University of Rochester, where she graduated cum laude in 1979.12
• A Certificate in Graphic Design from the Massachusetts College of Art and Design.12

The Good Men Project

In 2010, Hickey became involved with The Good Men Project, which began as a book featuring real, first-person stories about defining moments in men's lives.2 Under her leadership, it has evolved into a multi-media platform that aims to spark a national conversation about modern masculinity.23

Author and Creative Professional

Beyond her executive roles, Hickey is also:

• An author of three books published by Rockport Publishers between 2005 and 2009.2
• A published poet, with her work appearing in online poetry magazines.1
• A creative professional who has worked as a creative director, art director, copywriter, and social media strategist.2

Philosophy and Vision

Hickey's approach to her work is characterized by:

• A desire to create content that captures the public imagination and becomes part of popular culture.2
• A commitment to promoting healthy masculinity and encouraging conversations about what it means to be a good man in the 21st century.3
• A belief in the importance of combining social movements with sustainable business practices.3

Through her work at The Good Men Project, Hickey continues to drive discussions on masculinity, relationships, and social issues, aiming to challenge long-held notions of manhood and gender roles.23