Lisa Heinz

Independent Business Owner at This Country Mouse

Lisa Heinz, MA, is a marketing and business development strategist based in southeast Ohio with over two decades of experience. She specializes in helping business leaders and entrepreneurs leverage the web and internet-based services to enhance their organizations. Lisa excels in developing marketing plans and campaign strategies for startups, small businesses, and community brands, focusing on digital marketing initiatives.

With a diverse skill set encompassing creative, business, and technical-analytical abilities, Lisa effectively manages the strategy and execution of web development, web content, social media, email marketing, and other digital efforts. Her expertise extends to directing marketing and brand management decisions across various industries like events, non-profits, women-owned businesses, higher education, and creative arts.

Lisa Heinz's areas of expertise include audience targeting, data analytics, social media marketing (SMM), website review and analysis, WCAG and accessibility efforts, content marketing, technical and academic editing/writing, research, and data entry and cleaning. She is proficient in various citation styles like Chicago, APA, Bluebook, AP, MLA, and IEEE.

In terms of systems experience, Lisa is well-versed in social media platforms including Facebook, Instagram, Twitter, and Pinterest, as well as web development languages like CSS and HTML. She has expertise in WordPress, Adobe products such as In-Design, Illustrator, and Photoshop, Microsoft Office tools like Word, Excel, and PowerPoint, QuickBooks, Constant Contact, and Survey Monkey.

For editing and layout, Lisa Heinz handles a variety of document types including websites, email campaigns, print materials like brochures and flyers, academic articles, theses, dissertations, grant proposals, technical documentation, and blog posts on technical topics. Her extensive background and comprehensive skill set make her a valuable asset for organizations seeking to enhance their digital presence and marketing strategies.