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Lisa Hancock
Strategic Operations Expert | Market Research Innovator | Entrepreneur in Data Analytics
Lisa Hancock is a distinguished Tech Founder and Operational Strategist with over 20 years of extensive experience in Data Analytics and Research. With a profound passion for integrating technology, data, and business growth, she has been instrumental in driving operational excellence within both start-ups and large corporations. Lisa currently spearheads Upside Analytics, where her primary focus is on optimizing technology for purpose-driven businesses to augment their growth and operational efficiency.
Lisa is highly dedicated to streamlining intricate data solutions by amalgamating research operations, brand strategy, and customer journey optimization. Her distinctive approach is heavily influenced by her dual roles as a tech leader and a mother, emphasizing simplicity and effectiveness in all operational strategies. She excels in developing systems that not just meet but exceed business requirements, fostering a culture of innovation and perpetual enhancement.
