Lisa Guerrera

Lisa Guerrera is the Co-founder and CEO of Experiment, a skincare brand that emphasizes science-backed beauty products aimed at the Gen Z demographic. Based in New York, she has been leading Experiment since its inception in November 2020. The brand is known for its innovative approach to beauty, focusing on sustainability and ingredient transparency, particularly through its flagship product, the Avant Guard reusable silicone sheet mask, which significantly reduces waste compared to traditional sheet masks.15

Background and Education

Guerrera holds a Bachelor of Science degree in Chemistry from the Macaulay Honors College at The City University of New York, where she graduated cum laude in 2017. Her thesis explored the concept of chemophobia—the fear of chemicals—especially in cosmetic marketing, which has influenced her approach to consumer education at Experiment.14

Career Journey

Before founding Experiment, Guerrera had notable roles in the beauty industry:

• Founder & CEO of See Thru, an ingredient intelligence platform for beauty brands (2018-2020).
• Head of Brand at Apostrophe, a skincare company (2020) where she was recognized as one of the youngest women in leadership.15

Guerrera's entrepreneurial journey began early, as she raised funding through pitch competitions and accelerators, which helped her establish See Thru right after college. She has been recognized for her contributions to the industry, receiving awards such as the Elle Future of Beauty Award and being part of the Sephora Accelerate Program.145

Vision for Experiment

Under Guerrera's leadership, Experiment aims to redefine beauty by making it more accessible and engaging for younger consumers. The brand utilizes platforms like TikTok to educate consumers about the benefits of science in skincare, countering prevalent misconceptions about chemicals in cosmetics. Guerrera emphasizes building strong relationships with influencers and engaging them in product launches to foster community and excitement around the brand.245

Recent Developments

In 2021, Guerrera successfully secured $1 million in funding to further develop Experiment's product line and enhance its market presence. The brand has gained popularity through its unique marketing strategies and commitment to sustainability, positioning itself as a leader among Gen Z-focused beauty brands.35